It costs a business much more to acquire a new customer than it does to retain an existing one. So it makes sense that a business must do everything it can to support and satisfy existing customers. Handling complaints effectively and efficiently can result in increased customer loyalty. Today’s Customer Service Representatives (CSR) and support centers have a vital role to play in ensuring customers’ needs are addressed in an effective, efficient manner. This course will familiarize the individual with the basic role of the CSR and the environment in which he performs his duties, including typical roles of the CSR in a support environment, basic tasks accomplished by the CSR, the support center and customer’s role in a support environment, how the support center has evolved, and company and support center best practices. This course helps to prepare learners to work in a customer support center or help desk environment.