There are several defining moments or moments of truth that can make or break every service transaction. To successfully navigate these moments of truth, it’s important for service organizations and specifically customer service leaders to add value to a customer’s experience by creating and implementing strong, clearly-defined service standards. To implement effective standards and strategies, it’s crucial that you stay attuned to customer needs and expectations, building a dynamic, adaptive service strategy based on input such as market research and customer feedback. This course explores strategies used to shape the direction of customer service in your organization including defining moments of truth, the creation and implementation of quantifiable service standards and methods of evolving your customer strategy to meet the changing needs of your customers. Materials designed to support blended learning activities aligned with this course are available from the Resources Page.