Pricing Products and Services

Pricing policies and practices depend heavily on whether your product or service is a commodity oriented offering with a price marker that clearly exposes the price range or a custom product where the customers place value on it based on what their level of need is for solving a problem.

The No Book Price is where everything is custom and priced accordingly.  Part of pricing a custom product or service is knowing how much the market will bear or how much value a particular “pain” will place on it.