Personal and Automated Stay-in-Touch Strategies

Personal and Automated Stay-in-Touch Strategies

by YourBoard | The Science of Business

“Personal” and “Automated” Stay-in-Touch Strategies 

This video will help you understand the strategies that will help you stay in touch with clients so you can offer competitive rates as well as offering non-sales oriented focuses, like Stay-in Touch strategies.

Frequently Asked Questions

What is the best rule to follow regarding the Stay-in-Touch strategy?

The best rule to follow is to personally stay in touch on an organized and consistent basis with every meaningful contact you have personally met in order to keep the relationship alive until the buying influence accepts your offer or reaches out to you as an expert in this category when thy have a need.

What is the purpose of the Automates Stay-in-Touch?

The Automated Stay-in-Touch is designed to create a “buzz” around your industry environment that points to your history and level of specific expertise.  The messages sent out to each of the categories of buying and specifying influences must have true personal or professional value to be effective in creating a “value” around your company and your products.

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