Fitting the Strategic Marketing and Marketing Communication Plans into your High Profit Business Model

Fitting the Strategic Marketing and Marketing Communication Plans into your High Profit Business Model

by YourBoard | The Science of Business

Fitting the “Strategic Marketing” and “Marketing Communication” Plans into your ‘High Profit” Business Model

This video will help you understand the differences between Strategic Marketing and Marketing Communications.

Frequently Asked Questions

What is the distinction between Marketing Communications and Strategic Marketing?

Marketing Communications involves the tactical side of reaching the targeted customers and driving interest and leads through brochures, advertising, trade show displays, direct mailings, web site development and sales tools.  Strategic Marketing functions as a core part of the business model and comes before both sales planning and marketing communications.

What is the role of the Strategic Marketing Team?

 Roles of the team include designing and building a competitively differentiated product or service and defining and identifying target markets. The team should also integrate product groups and target markets together into Prouct-Market Sets which form the core of your growth and financial planning process going forward.

Related Videos